Philips Sonicare®
Re-introduce a beloved brand,
introduce a soon-to-be-beloved character:
Susan “Susie T.” Toothbrush
Creative Director Katie Bernheisel | Lead Agency FleishmanHillard | Retail Agency TPN
Production Company Lord Danger | Director Mike Diva | Director of Photography Aaron Greene | SVP Creative Chelsey Brooks
Introducing Susan Toothbrush. She comes through walls to help people make better decisions about their oral health care.
The era of manual brushing is over.
We demonstrated the magical outcomes of taking care of your teeth with help from our own “Switch Fairy”, Susan Toothbrush.
Charmingly unhinged, Susan Toothbrush popped into bathrooms on a mission to elevate dental health by switching manual toothbrushes to a Philips Sonicare. She rummaged through bathroom drawers and cabinets while a new year’s party carried on right outside the door. She surprised (scared!?) a couple moving in together with a matching set, and helped prep a guy for his interview–all while speaking about the reasons to Make the Sonicare Switch.
Make the Sonicare Switch.
Campaign Imagery: Susan Toothbrush
Retailer Brand Shop: Featuring Susie T.